000098
Every hex color, decoded. Conversions, contrast, palettes and free tools — starting with our namesake, a deep ink blue.
16,777,216 colors · 8 free tools · 12 guides
- HEX
- #000098
- RGB
- 0, 0, 152
- HSL
- 240°, 100%, 29.8%
- CMYK
- 100, 100, 0, 40
- On white
- 14.45:1 AAA
Free color tools
No sign-up. Everything runs in your browser.
Color converter
Convert HEX, RGB, HSL, HSV, CMYK, Lab and OKLCH in one place.
Contrast checker
WCAG 2.2 AA/AAA ratios with an automatic fix suggestion.
Palette generator
Press space for new palettes, lock colors, export CSS.
Gradient generator
Linear, radial and conic CSS gradients with live preview.
Image color picker
Pick and extract colors from a photo. Nothing is uploaded.
Color blindness simulator
See your palette through seven types of color vision.
Shades & tints generator
Build shades, tints, tones and CSS variables from one color.
Random color
Discover colors at random, with full details for each.
The #000098 family
Shades, neighbours and partners of our flagship color. See everything about #000098.
Palettes to steal
Need colors that convert and pass accessibility?
Brand palettes, UI tokens and style guides from $149. Fixed quote in two business days.
Learn color
Hex color codes explained: how #000098 and every other code works
A plain-English guide to hexadecimal color codes: what the six digits mean, how to read them, shorthand, alpha and how to convert to RGB.
Color theory basics for designers and marketers
The color wheel, harmonies, value and saturation, and the 60-30-10 rule, explained with practical examples you can apply today.
WCAG color contrast: a practical guide to accessible colors
What contrast ratios mean, the AA and AAA thresholds in WCAG 2.2, how they are calculated and how to fix colors that fail.
Color psychology in marketing: what the evidence actually says
How color influences recognition, attention and perception in branding and conversion, which claims are myths, and how to test colors properly.
How to choose brand colors: a step-by-step system
A repeatable process to pick primary, secondary and neutral brand colors, test them for accessibility and document them in a style guide.
RGB vs CMYK: getting screen colors to print correctly
Why colors shift between screen and paper, how RGB and CMYK differ, and a checklist for converting brand colors like #000098 for print.
Watch
Color theory basics: color wheel and harmonies
Color theory for beginners
Basic color theory
#000098 Palette Challenge
Design a palette around #000098 and win prizes plus a homepage feature.
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Keep the tools free. Pledges fund hosting, new tools, contributors and prizes.
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Work with us
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